Published: 16/04/2007

ETN asked exhibitors at BETA to reveal what caught the visitor's eye......

Airowear launched the Colour Swap, a removable lycra silk to put over the Reiver tabard body protector.

Designed as a no-fuss solution for riders to customise and colour their plain body protectors, the silk also gives retailers a simple solution for stocking a range of body protector colours without having to take up space in the store.

With Colour Swap, Airowear is providing riders with inexpensive changeable covers to put over their garments as new colours and styles come into fashion. They are also flexible enough for the rider to change their covers to suit different riding conditions, events and disciplines.

The bright coloured Colour Swap silks bring a fun element to safety clothing, which is also intended to encourage children and teenagers to wear body protectors more often. As Airowear's philosophy is "total commitment to rider safety" Colour Swap covers are the ideal product to associate fashion with safety.

Chrissie Beatty, marketing manager at Airowear said "We have come up with Colour Swap as a solution that gives our stockists the flexibilityof customising body protectors with a variety of colours, using a practical off-the-peg solution. Airowear is the first on the market to give riders the flexibility to update their colours regularly. As well as encouraging body protectors to be worn as desirable garments, Colour Swap also helps to promote riding as a modern, fashionable sport, and with bright colours, it will encourage increased use with ypungsters"